Faced with low discoverability due to app feature prioritisation, I proposed to celebrate environment related events in order to create awareness around Optus Eco ‘carbon offset’ feature.

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile, and adding features.

Pause users were dropping off before even using the feature due to loading timings. The enhanced loading experience decreased drop off from 85% to 12% and increased conversion by 10%

Several products within the ‘Living Network’ ecosystem faced lack of awareness/visibility due to feature prioritisation on the app, leading to low engagement of many of the LN features, Optus Eco being one of them.